Viator Media Invited by SEGITTUR to Contribute Expertise to Spain’s National Religious Tourism Project
Viator Media is honoured to have been approached by SEGITTUR—Spain’s State-Owned Society for the Management of Innovation and Tourism Technologies, under the Ministry of Industry and Tourism—for an expert interview as part of a national initiative focused on the development of a digital model for religious tourism in Spain.
In a formal communication addressed to Silvia Costantini, Chief Communications and Institutional Relations Officer at Viator Media, SEGITTUR expressed its interest in engaging with Viator Media due to the agency’s recognized leadership in promoting sustainable tourism flows that highlight the spiritual and cultural heritage of destinations.
The project is being carried out in the framework of Spain’s Recovery, Transformation, and Resilience Plan, and aims to analyse and design innovative strategies for strengthening Spain’s position as a leading destination for faith-based travel. As part of this process, SEGITTUR is consulting with sectoral experts to identify key evaluation criteria and best practices in religious tourism.
“We are grateful for the opportunity to contribute to this forward-looking initiative,” said Silvia Costantini. “Spain holds a unique place in the world of pilgrimage, and we are proud to offer our experience to support the sustainable and meaningful development of this sector.”
Viator Media welcomes this invitation as a recognition of its mission to elevate sacred destinations and foster intercultural dialogue through responsible tourism.
