Viator Media Partners with the Oropa Way Project to Promote Faith-Based and Slow Tourism in Northern Italy
Viator Media is pleased to announce a new partnership with the Cammino di Oropa initiative to support and promote the network of pilgrimage routes leading to the Sanctuary of Oropa, the largest Marian shrine in the Alps. This collaboration aims to elevate the visibility of the Oropa Way across national and international audiences, while celebrating the region’s unique blend of spiritual heritage, natural beauty, and sustainable tourism.
The Cammino di Oropa weaves through the enchanting territories of the Biellese, Canavese, and Aosta Valley, offering pilgrims and slow travelers a chance to experience northern Italy’s landscapes at a thoughtful pace—on foot or by bike. From historic towns and artisan producers to mountain paths and ancient sanctuaries, the Oropa Way invites travelers to rediscover the joy of slow exploration and spiritual reflection.
As communications partner, Viator Media is leading the development of press materials, promotional narratives, and strategic outreach to share the Oropa Way’s story with a broader public. The agency’s focus is on crafting compelling messages that reflect the project’s core values: community, sustainability, and the sacred dimension of travel.
“The Oropa Way is a perfect embodiment of what we call ‘sacred slowness’—a journey not only through space, but through meaning and connection,” said Silvia Costantini, Chief Communications and Institutional Relations Officer at Viator Media. “We are proud to support this initiative and contribute to its mission of revitalizing local heritage through mindful, respectful travel.”
The Oropa Way is supported by a growing ecosystem of services and resources: official guides and signage, a digital SlowCard for travelers, credential and testimonium programs, bike rentals, guided tours, and a sustainable network of local producers and accommodations.
This partnership reflects Viator Media’s ongoing commitment to faith tourism and intercultural dialogue, and to promoting destinations where sacred tradition and local community meet in powerful harmony.
