Viator Media Renews Partnership with Malta Tourism Authority to Promote Malta’s Christian Heritage
Following the success of the inaugural campaign, Viator Media is proud to announce the renewal of its partnership with the Malta Tourism Authority (MTA) for a second consecutive year. This extended collaboration reaffirms the shared commitment to positioning Malta as a premier pilgrimage destination on Pilgrimaps, the global platform for faith-based travel.
Building on the achievements of the first year—which saw Malta’s spiritual heritage brought to life through curated content, faith itineraries, and international visibility—this renewed agreement will deepen efforts to highlight the island’s rich 2000-year-old Christian tradition. The campaign continues to draw inspiration from Malta’s sacred history, beginning with the Apostle Paul’s shipwreck in 60 AD, a foundational event in the spread of Christianity across the Mediterranean.
Through this ongoing collaboration, Viator Media will further enhance Malta’s presence on Pilgrimaps, offering pilgrims immersive storytelling, practical travel guidance, and access to iconic spiritual landmarks such as St. Paul’s Grotto, the Co-Cathedral of St. John, the Shrine of Our Lady of Mellieħa, and the National Shrine of Our Lady of Ta’ Pinu on Gozo.
“We are delighted to renew our partnership with the Malta Tourism Authority,” said Silvia Costantini, Chief Communications and Institutional Relations Officer at Viator Media. “The success of our first year together demonstrated that Malta resonates deeply with faith-based travelers. We look forward to continuing this journey, bringing the islands’ profound Christian legacy to the global stage.”
This second-year campaign will introduce new digital content, updated travel resources, and expanded faith-based itineraries designed to attract both individual pilgrims and group travel organisers seeking meaningful, culturally rich destinations.
Viator Media remains committed to using its expertise in religious tourism to connect travelers with sacred destinations around the world. This renewed partnership with MTA is another step in strengthening Malta’s position as a beacon of spiritual tourism in Europe and beyond.
