Viator Media partners with The Way of Saint Benedict to promote historic pilgrimage route
Viator Media is pleased to announce a new cooperation agreement with The Way of Saint Benedict, a storied pilgrimage itinerary steeped in history, spirituality, and natural beauty. The agreement, signed on March 20th, aims at showcasing the profound spiritual, cultural, and historical significance of this pilgrimage route. The collaboration will highlight the pivotal role that Saint Benedict and his teachings played in shaping European culture and promote an understanding of the enduring legacy of Benedictine monasticism for both pilgrims and cultural enthusiasts.
The Way of Saint Benedict traces the footsteps of Saint Benedict of Norcia, the founder of Western monasticism. This approximately 300-kilometer journey links three pivotal locations in his life: Norcia, Subiaco, and Montecassino. Along the route, pilgrims encounter other important religious sites, including those associated with figures like Saint Rita of Cascia.
This agreement underscores Viator Media's commitment to promoting the world's significant pilgrimage routes, using engaging storytelling alongside its advocacy of sustainable travel. Viator Media will use its content creation expertise to raise awareness of The Way of Saint Benedict, attracting a broader audience to its profound spiritual and cultural experiences.
"We are delighted to partner with The Way of Saint Benedict and share the richness of this unique pilgrimage with a global community," said Silvia Costantini, Chief Communications and Institutional. Relations Officer at Viator Media. "The Way of Saint Benedict aligns perfectly with our focus on cultural immersion and the fostering of meaningful dialogue through travel. We believe this collaboration will inspire travelers looking for depth and purpose while supporting sustainable practices in the regions the route touches. "
About Viator Media: Viator Media is an international communication and PR agency specializing in faith tourism with a strong focus on intercultural and interreligious dialogue, from a human, ethical, glocal perspective.