Viator Media signs first agreement with Malta Tourism Authority to promote Malta as a premier pilgrimage destination
Viator Media is proud to announce its first commercial partnership with the Malta Tourism Authority, to elevate Malta as a premier pilgrimage destination on Pilgrimaps. This collaboration will highlight Malta’s 2000-year-old uninterrupted Christian tradition, a legacy that began with the Apostle Paul’s shipwreck on the island’s shores. Together, Viator Media and VisitMalta will bring Malta’s spiritual and cultural treasures to a global audience, inspiring faith-driven travelers to explore this unique destination.
Malta is a land where faith has deep roots, offering an unparalleled experience for pilgrims and visitors alike. Its Christian heritage is one of the oldest in the world, with traditions dating back to 60 AD when St. Paul introduced the faith during his fateful shipwreck. Malta’s rich spiritual tapestry includes renowned pilgrimage sites like the Co-Cathedral of St. John, St. Paul’s grotto, the National Shrine of Ta’ Pinu, and the Shrine of Our Lady of Mellieħa –one of the oldest Marian shrines in the world.
Through Pilgrimaps, Viator Media will craft engaging, insightful content to showcase Malta’s spiritual heritage. Pilgrims can explore sacred sites, discover faith-driven itineraries, and delve into Malta’s deep Christian history. The platform will also offer practical tips and resources to help pilgrims plan their journeys, making the pilgrimage to Malta a fulfilling and meaningful experience.
“We are excited to collaborate with VisitMalta and the Malta Tourism Authority to present Malta’s incredible Christian heritage to a global audience,” said Silvia Costantini, chief communications and institutional relations officer at Viator Media. “This island nation has been a beacon of faith for 2000 years, and we are eager to share its powerful story through our expertise in religious tourism.”
Viator Media’s experience in promoting pilgrimage destinations worldwide, combined with Malta’s historic Christian legacy, promises to make this partnership a profound success. The content created for Pilgrimaps will serve as an essential resource for travelers seeking to connect with Malta’s enduring spiritual tradition.
About Viator Media:
Viator Media is an international communications and public relations agency specializing in faith tourism, intercultural dialogue, and the promotion of holy sites around the world. With a strong focus on storytelling, Viator Media connects travelers to the spiritual and cultural significance of global destinations.