Viator Media Partners with VisitMalta for a third campaign
Viator Media and VisitMalta are currently carrying out their third campaign together, reinforcing a collaboration built on continuity and shared long-term vision. After two previous campaigns dedicated to Malta’s wider pilgrimage landscape, this new phase focuses exclusively on the island’s Pauline Heritage.
The campaign centers on the historical and cultural legacy associated with the Apostle Paul’s shipwreck in Malta in the 1st century CE, a narrative that has shaped the island’s identity for centuries. Through PilgriMaps, Viator Media will highlight the places, routes, and traditions connected to this heritage, offering readers a focused perspective on one of Malta’s most distinctive historical frameworks.
This third campaign reflects the strength of an ongoing partnership. Rather than a one-time initiative, the collaboration has developed over time, with each campaign adding depth and clarity to the way Malta is presented to international audiences. The current edition builds on that trajectory with a more specific lens, concentrating on Pauline sites and their significance within Malta’s historical landscape.
Through dedicated content, PilgriMaps will present key locations linked to Pauline tradition, contextualize their place in Malta’s cultural history, and provide practical inspiration for travelers interested in this route. The result is a campaign that combines specialization with continuity: a new chapter in an established collaboration, and a renewed invitation to explore Malta through the story of Paul.
