Viator Media and the Marian Route Announce New Cooperation Agreement
On February 6th, 2024, Viator Media gladly signed a new cooperation agreement with the Marian Route, a unique pilgrimage itinerary that combines culture, devotion, and nature.
The Marian Route, known Ruta Mariana in the original Spanish, is a singular path that connects five Marian sanctuaries: El Pilar, Torreciudad, Montserrat, Lourdes, and Meritxell. These “brother sanctuaries” offer pilgrims and travelers alike a unique opportunity to visit exceptional shrines dedicated to the Virgin Mary through artistic experiences, intertwined with stunning natural landscapes and opportunities for meditation and reflection.
This agreement marks a significant step forward for Viator Media’s mission to compile and promote all of the world’s pilgrimages through innovative storytelling, while advocating for sustainable travel practices. Thanks to this partnership, Viator Media will leverage its expertise in creating engaging and informative content to raise awareness of the Marian Route and its offerings to a wider audience.
“We are thrilled to partner with the Marian Route to share the beauty and significance of this unique pilgrimage experience with the world,” said Inma Álvarez, Chief Editorial Officer at Viator Media. “The Marian Route perfectly embodies our commitment to promoting cultural immersion and fostering interfaith dialogue through travel. We believe that this collaboration will not only benefit travelers seeking a meaningful and enriching experience, but also contribute to the sustainable development of the regions along the route.”
About Viator Media
Viator Media is an international communication and PR agency specialized in faith tourism with a strong focus on intercultural and interreligious dialogue, from a human, ethical, glocal perspective.
About the Marian Route
The Marian Route, or Ruta Mariana, is a pilgrimage itinerary that connects five Marian sanctuaries in Spain, France, and Andorra: El Pilar, Torreciudad, Montserrat, Lourdes, and Meritxell. The route offers pilgrims and travelers a unique opportunity to experience the rich cultural and spiritual heritage associated with the Virgin Mary, while also enjoying the beauty of the natural landscape.