Viator Media joins forces with The Way of Saint Andrews to promote historic pilgrimage in Scotland
August 19th, 2024 - Viator Media is proud to announce an exciting new partnership with The Way of Saint Andrews, a pilgrimage that traverses the diverse landscapes of Scotland and is steeped in historical and spiritual significance. This collaboration aims to raise global awareness of the revitalized Saint Andrews Pilgrimage, offering travelers and pilgrims an immersive, culturally rich experience across Scotland.
The Way of St. Andrews is one of eight renowned pilgrimage routes that take travelers through scenic and culturally significant regions of Scotland, leading to the historic town of St. Andrews. The journey culminates with a spectacular entrance through the ruins of St. Andrews Cathedral, where pilgrims meet centuries of religious and cultural history while overlooking pristine beaches and the North Sea. Popular starting points for the pilgrimage include Edinburgh, Aberdeen and even the famous Isle of Iona.
Viator Media, a leading communications and PR agency specializing in faith-based tourism, will use its expertise in content creation and storytelling to promote the pilgrimage and highlight its unique spiritual and cultural values. Through this partnership, Viator Media aims to engage a global audience and foster a deeper understanding of Scotland's rich religious history, as well as the modern revival of pilgrimages to St. Andrews.
“We are thrilled to partner with The Way of Saint Andrews,” said Silvia Costantini, chief communications and institutional relations officer for Viator Media. “This pilgrimage offers a remarkable opportunity for cultural and spiritual discovery, and we look forward to promoting its beauty and historical significance to travelers around the world.”
The collaboration aligns with Viator Media’s mission to promote sustainable and meaningful travel experiences and invite people of all backgrounds and faiths to embark on their own pilgrimage, whether for a day or an extended journey.
About Viator Media:
Viator Media is an international communications and public relations agency focused on faith-based tourism, intercultural dialogue and promoting global travel experiences with a humane and ethical approach.